From The Nutt Graph
By Jacqueline Ann Surin and Koh Lay Chin
The Business Council for International Understanding (BCIU), which conferred the prime minister’s wife an award in New York in April, has remained mum about whether it was the party which placed a congratulatory advertisement in the New York Times (NYT) for her.
BCIU president Peter J Tichansky did not respond to e-mail queries to confirm that the council paid for the NYT ad that congratulated Datin Seri Rosmah Mansor for receiving the inaugural and little-known International Peace and Harmony Award.
The Nut Graph sent two e-mail enquiries to Tichansky to ask him to confirm who had actually paid for the award. The first e-mail was sent on 2 June after Tichansky wrote to us to express regret that a “well-intended gesture of welcome and congratulations honoring Malaysia’s First Lady” as the award recipient may have become a “political issue”.
The second e-mail to Tichansky was sent on 15 June after Prime Minister Datuk Seri Najib Razak announced in Parliament on that day that BCIU was the organisation that placed the ad. Najib’s statement in Parliament was the first time the government publicly denied that it had paid for the ad. Throughout The Nut Graph’s reporting of the issue, the Prime Minister’s Office did not respond to our queries despite being given several opportunities to comment over a period of one month.
The NYT had originally told The Nut Graph that the ad, signed off “from family and friends in USA and Malaysia” was placed by “an ad agency on behalf of the Malaysian government.”
Eighteen days later, the NYT said it had made a mistake. But it would not reveal who actually took out the ad nor clarify how executive director for community affairs and media relations, Diane McNulty, could have made such a mistake. Instead, NYT’s director of public relations, Abbe Serphos, repeated that the ad was signed by “Family and friends in the USA and Malaysia”. Only when pressed did she reply: “In our internal systems the ad was reserved as a Government of Malaysia ad, but in fact the ad was not placed by the Government of Malaysia.”
Tichansky has not responded to either e-mail from The Nut Graph. In addition, Tichansky also did not respond to questions about when the award was conceived and by whom, what criteria were used in conceptualising the award, who the other nominees for the award were, and how Rosmah qualified for it.
In his first and only e-mail to us on 2 June, Tichansky had reiterated BCIU’s “respect for [Rosmah’s] humanitarian and charity work”, saying she was a “deserving recipient of BCIU’s award”.
Tichansky (source: BCIU.org)
After Najib’s statement in Parliament, Tichansky did not answer why the BCIU would sign off the ad as “family and friends [of Rosmah] in USA and Malaysia” instead of representing itself in the ad. He also did not answer the question as to how the BCIU could represent Rosmah’s family and friends.
The NYT has declined to disclose how much the ad cost. However, according to some estimates, full-page ads taken out in the NYT suggests that the cost of such advertisements ranges from US$180,000 to US$230,000. This amounts to between RM580,000 and RM740,000 for a one-page ad.
The congratulatory ad for Rosmah which appeared on 16 April 2010 was a two-page colour spread that would have cost far more. (more…)
